There are more opportunities than ever in the California construction industry. There is also a lot more competition. So how do you, as a contractor or construction professional, make your company stand out in the crowd?

One of the best ways is by developing a niche, a specific skill or specialty that makes your construction business unique. You may already have one and not even know it (is there something you do better than any other contractor or competitor?), but if you don’t, now is the perfect time to develop one.
The possibilities for a construction niche are nearly endless. You could focus on residential construction, commercial projects, or even “green” building specialties and find a huge market of customers just waiting for you. All that really matters is that you have one, and begin to use it for your advantage.

Solar construction was once the “next big thing,” but now it’s just a big, booming source of business for the licensed contractors and companies that are ready to take advantage.

The difference has come from new technologies and manufacturing techniques that have made solar more powerful and less expensive at the same time. It’s also being driven by a number of new governmental policies, including a recently passed state initiative that requires 33% of California’s electricity to come from solar sources by 2020. And that’s on top of the two federally mandated solar development zones that are already in the state.

The bottom line is that solar construction is now a $10+ billion industry. Are you ready to get in on the act?