
There are more opportunities than ever in the California construction industry. There is also a lot more competition. So how do you, as a contractor or construction professional, make your company stand out in the crowd?
One of the best ways is by developing a niche, a specific skill or specialty that makes your construction business unique. You may already have one and not even know it (is there something you do better than any other contractor or competitor?), but if you don’t, now is the perfect time to develop one.
The possibilities for a construction niche are nearly endless. You could focus on residential construction, commercial projects, or even “green” building specialties and find a huge market of customers just waiting for you. All that really matters is that you have one, and begin to use it for your advantage.

Solar construction was once the “next big thing,” but now it’s just a big, booming source of business for the licensed contractors and companies that are ready to take advantage.
The difference has come from new technologies and manufacturing techniques that have made solar more powerful and less expensive at the same time. It’s also being driven by a number of new governmental policies, including a recently passed state initiative that requires 33% of California’s electricity to come from solar sources by 2020. And that’s on top of the two federally mandated solar development zones that are already in the state.
The bottom line is that solar construction is now a $10+ billion industry. Are you ready to get in on the act?

“Three years ago I enrolled in your Orange location and received my contractor’s license. I was very happy with your classes so I decided to enroll again to obtain my C54 license. I have referred two of my friends to your company too. I would like to thank you for having such a caring, helpful and knowledgeable staff. ”
Mehran Ghassemi

“I can’t thank you enough for your continued persistence with Jimmy. He’s one of the greatest procrastinators I’ve ever known and I am convinced that if it weren’t for you he would have put off getting his license forever. I am truly grateful to you and I know he is too, even though he won’t admit it yet.”
Teresa Morlet (Jimmy’s wife), Cathedral City, CA
